I turn search intent & ad spend into business growth.
Freelance digital marketer specializing in SEO and Performance Marketing — helping ambitious brands attract the right audience, generate qualified leads, and scale profitably.
Strategy first. Growth always.
I don't chase every channel — I go deep on the two that move revenue: search and paid acquisition.
My approach starts with the business, not the tactic. Before a single keyword is targeted or a rupee of ad spend is committed, I map the audience, the competitive landscape, and what "growth" actually needs to mean for that business.
Every recommendation is backed by data — search console reports, campaign metrics, and on-site behavior — not assumptions. And nothing stays static: strategies are tested, measured, and refined on a continuous cycle rather than set once and left alone.
Muhammed Zidan PT
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- Focus areasSEO · Meta & Google Ads
- CertificationGoogle Ads (Skillshop)
- ApproachFull-funnel, data-led
- AvailabilityFreelance projects
Two disciplines. One outcome.
Focused expertise in the channels that compound — organic visibility and paid acquisition, working together instead of in silos.
SEO
- Technical SEO
- On-Page SEO
- Keyword Research
- Content Strategy
- Competitor Analysis
- SEO Audits
- Organic Growth Strategy
Performance Marketing
- Meta Ads
- Google Ads
- Campaign Strategy
- Conversion Optimization
- Audience Targeting
- Retargeting
- Performance Analytics
From strategy to scale.
A consistent six-stage system — because a repeatable process is what makes growth predictable instead of accidental.
Discover
Understand the business, audience, competitors, goals, and market before touching a single tactic.
Strategize
Build a customized SEO and performance marketing strategy around what actually moves this business.
Launch
Execute campaigns, optimize the website, and put growth systems into motion.
Measure
Track traffic, leads, conversions, ROAS, rankings, and every KPI that matters to the goal.
Optimize
Continuously test, improve, and scale what's working — cut what isn't.
Scale
Turn proven strategies into a predictable, repeatable growth engine.
Case studies in progress.
A look at how the process plays out on real engagements. Swipe or use the arrows to browse.
Organic-first growth for a fashion retailer
Low organic visibility and heavy reliance on paid traffic for every sale.
Technical SEO cleanup, content mapped to buyer-intent keywords, and a Meta retargeting layer for cart abandoners.
Fixed indexing and Core Web Vitals issues, rebuilt category page structure, launched a retargeting funnel.
Local SEO for a multi-branch clinic
Multiple locations competing with each other in search instead of capturing local demand.
Location-specific landing pages, Google Business Profile optimization, and a review-generation system.
Restructured location pages to stop cannibalization, standardized NAP data, and built a local link profile.
Performance marketing for a lean pipeline
Small budget, no room for inefficient spend, and a long sales cycle to justify.
Narrow audience targeting on Google Ads paired with a conversion-optimized landing page and lead scoring.
Rebuilt campaign structure around intent-based keywords and layered in remarketing for high-value visitors.
Illustrative case studies — swap in verified client results as engagements are completed.
Marketing that can be measured.
No vanity metrics — every dashboard is built around numbers that map directly to business outcomes.
Not just marketing. Marketing with a business outcome.
Data-Driven Decisions
Every strategy is backed by data, not assumptions or trends.
Performance Focused
The goal isn't vanity metrics — it's meaningful business growth.
Full-Funnel Thinking
Connecting traffic, ads, landing pages, leads, and conversions.
Continuous Optimization
Test, learn, improve, repeat — nothing stays static.
Transparent Reporting
Clear metrics and reporting you can actually understand.
Growth Mindset
Always looking for the next opportunity to improve performance.
What clients say.
Placeholder testimonial — add a real client quote once the first engagement wraps. Keep it specific: what changed, and why it mattered to them.
Placeholder testimonial — replace with an authentic quote. Short, specific testimonials read as far more credible than generic praise.
Placeholder testimonial — swap in real feedback as it comes in. Ask clients what result mattered most to them, in their own words.
The stack behind the strategy.
SEO
Performance Marketing
Strategy & Analytics
Questions, answered.
Two, deliberately: SEO and performance marketing (Google & Meta Ads). No social media management, no branding, no email marketing — depth over breadth.
Both, and they're treated as connected — organic search builds long-term visibility while paid campaigns drive immediate, measurable results. Most businesses need the mix.
Yes — from account structure and audience targeting through creative testing, budget management, and ongoing optimization.
Meaningful movement typically starts within 2–3 months, with compounding results over 6–12 months. Anyone promising overnight rankings isn't being straight with you.
Yes — clear, jargon-free reports covering the metrics that actually matter to the business, not just the ones that look good.
Against the goal set at the start — leads, revenue, ROAS, or qualified traffic — not against generic industry benchmarks.
Yes. Strategy is scoped to the budget and stage of the business — a pre-revenue startup and an established brand need very different plans.
Fill out the form below with a bit of context on your business and goals, and I'll follow up to schedule an initial conversation.
Ready to turn marketing into growth?
Tell me about your business, your goals, and where you want to grow. Let's build a strategy that moves the numbers.